The amount an advertiser pays for each click on their ads. Advertisers set CPC bids to tell AdMob how much they’re willing to pay for each click.

Cost-per-click (CPC)

Cost per click (CPC) is a payment model that requires an advertiser to pay the publisher for each instance when their ad was clicked – this would be inside the publisher’s inventory, which can be a mobile app or website. CPC is calculated by dividing the total cost of your clicks by the total number of clicks.

Just like CPI, cost per click varies per advertising platform, the geography of an ad campaign audience, and other factors.

Currently, an average CPC for one of the top mobile advertising platforms, Google’s AdWords, is about $2.32 per click. This model serves as the most basic KPI advertisers need to keep in check while they run ad campaigns to drive installs for their apps, or sales for any product they advertise.

Welcome to AdMob! 

AdMob brings together all the mobile ads functionality you need in a single platform, so you can get more done and try to earn more revenue. The new app-centric design means we’re putting your apps front and center.

Signing up

You can sign up for AdMob using an existing Google Account or create a new one. AdMob also uses your AdSense and Google Ads accounts to manage some of its features, such as payments and house ads. If you don’t already have these accounts, we’ll help you create them when you sign up.  

Select one of the options below to get started signing up for AdMob.

I already have an AdSense account. I need a Google Ads account.

Complete the following steps if you already have an AdSense account associated with the Google Account you’re using to sign up for AdMob:

1. Go to https://apps.admob.com.
2. Click Sign up with your Google Account to sign up for AdMob with the Google Account associated with your existing AdSense account. Follow the on-screen prompts to sign in with this account. 
3. Review the AdSense account information that was automatically imported into AdMob. 
4. Complete the account information to create your new Google Ads account:
   1. Google Ads billing currency: Select the desired currency. This is the currency you will use to pay Google if you decide to use Google Ads to run paid campaigns. It can’t be changed later.
   2. Time zone: Select your time zone. We recommend setting the same time zone for your Google Ads and AdSense accounts to ensure accuracy in reporting data. 
5. Check the checkbox to confirm that you’ve read and agree to the program policies, AdSense Terms & Conditions, and Google Ads Terms & Conditions.
6. Click Create AdMob account.

I already have both an AdSense account and a Google Ads account.

Complete the following steps if you already have an AdSense account and a Google Ads account associated with the Google Account you’re using to sign up for AdMob:

1. Go to https://apps.admob.com.
2. Click Sign up with your Google Account to sign up for AdMob with the Google Account associated with your existing AdSense and Google Ads accounts. If you want to create a new Google Account instead, click Create a new Google Account and follow the on-screen prompts.
3. Review the AdSense and Google Ads account information that was automatically imported into AdMob. 
4. Check the checkbox to confirm that you’ve read and agree to the program policies, AdSense Terms & Conditions, and Google Ads Terms & Conditions.
5. Click Create AdMob account.

I already have a Google Ads account. I need an AdSense account.

Complete the following steps if you already have a Google Ads account associated with the Google Account you’re using to sign up for AdMob:

1. Go to https://apps.admob.com.
2. Click Sign up with your Google Account to sign up for AdMob with the Google Account associated with your existing Google Ads account. Follow the on-screen prompts to sign in with this account. 
3. Complete the account information to create your new AdSense account:
   1. Country or territory: Select your country or territory. Your selection will determine the currency we pay you in.
   2. Time zone: Select your time zone. We recommend setting the same time zone for your Google Ads and AdSense accounts to ensure accuracy in reporting data. 
4. Review the Google Ads account information that was automatically imported into AdMob. 
5. Check the checkbox to confirm that you’ve read and agree to the program policies, AdSense Terms & Conditions, and Google Ads Terms & Conditions.
6. Click Create AdMob account.

I don’t have an AdSense or Google Ads account. I need both.

Complete the following steps if you don’t already have an AdSense or Google Ads account associated with the Google Account you’re using to sign up for AdMob:

1. Go to https://apps.admob.com.
2. Click Sign up with your Google Account to sign up with an existing Google Account or click Create a new Google Account if you want to create a new account. Follow the on-screen prompts.
3. Complete the account information to create your new AdSense and Google Ads accounts:
   1. Country or territory: Select your country or territory. Your selection will determine the currency we pay you in.
   2. Time zone: Select your time zone. We recommend setting the same time zone for your Google Ads and AdSense accounts to ensure accuracy in reporting data. 
   3. Google Ads billing currency: Select the desired currency. This is the currency you will use to pay Google if you decide to use Google Ads to run paid campaigns. It can’t be changed later.
4.  Check the checkbox to confirm that you’ve read and agree to the program policies, AdSense Terms & Conditions, and Google Ads Terms & Conditions.
5. Click Create AdMob account.

Ready to join AdSense? You need these two things to create an AdSense account:

• A Google Account: If you’re using Gmail or any other Google service, you already have one. If not, you can create a Google Account when you create your AdSense account.
• Your own content created from scratch: This can be your site, blog or other original content, as long as you’re the owner and it complies with the AdSense Program policies.

How to create your account

To create your AdSense account, follow these steps:

1. Visit https://www.google.com/adsense/start.
2. Click Sign up now.
3. Enter the URL of the site that you want to show ads on. Learn more about how to enter your URL.Blogger, YouTube, or other host partnerIf your site is on one of our host partner sites (like Blogger or YouTube, among many others), you can complete these steps through your account there by clicking Continue in… after you enter your URL. We’ll be able to set you up faster that way as host partner sites follow a different account creation process.
4. Enter your email address.
5. Choose whether you’d like AdSense to send you customized help and performance suggestions.We recommend that you choose Yes so we can help you get more out of AdSense. You can change your contact settings later.
6. Click Save and continue.
7. Sign in to your Google Account.
8. Select your country or territory.
9. Review and accept the AdSense Terms and Conditions.
10. Click Create account.You’re now signed in to your new AdSense account.

What to do next

You might notice that some of the options in your new AdSense account are grayed out. That’s because there are a few tasks that you need to complete before we can fully activate your account. Learn how to activate your AdSense account.

Pro Tips

Although the following tips aren’t written in stone, we believe that they will improve your chances of getting accepted by AdSense.

• Your website should be at least 3 months old.
• You should have at least 30 articles published that are unique and valuable to readers.
• There is no minimum traffic amount that you should have, however the more, the better.

How Does Payment Work

There is a minimum threshold of $100 that you need to earn in ad revenue before you can get paid. Also, keep in mind that Google follows a net 30 payment term. As an example, when you earn ad revenue during September, your revenue will be sent out to you in the first week of November – 30 days after the billable month is over.

AdSense is a free program that gives you a fast and easy way to display relevant Google ads on your result pages. When users click on an ad in your search results, you get a share of the ad revenue. For more information about AdSense, see the Help Center.

If you don’t have an AdSense account, you can apply for one by going to Google AdSense website. If you already have an AdSense account, don’t create a new one; just associate the existing one with your search engine. All search engines in your account will automatically be associated with that AdSense account.

You can also associate your existing AdSense account with your search engine in the context file by following these steps:

1. Find your AdSense ID.
2. Associate the AdSense publisher ID with the search engine.

Finding Your AdSense ID

If you already have an AdSense account, you can find your unique AdSense publisher ID by signing in to your AdSense account. Your publisher ID number is above the help search box in the top corner. Alternatively, you can find your publisher ID within the generated AdSense code that you insert in the HTML code of your webpage. Locate the line that has: google_ad_client="pub-1234567890123456" ; the number is the ID.

Associating a Search Engine with an AdSense Account

To associate a search engine with an AdSense account, add the AdSense element in the XML specification (the context XML file), like this:

<CustomSearchEngine id="my_first_cse" creator="0123456789"
keywords="cars" language="en">
  <Title>Automobile Search</Title>
  <Description>Car Search</Description>
  <Context>
    <BackgroundLabels>
      <Label name="_cse_my_first_cse" mode="FILTER" />
      <Label name="_cse_exclude_my_first_cse" mode="ELIMINATE" />
    </BackgroundLabels>
  </Context>
  <LookAndFeel nonprofit="false" />
  <AdSense>
    <Client id="pub-9876543210" />
  </AdSense>
</CustomSearchEngine>

The XML has the following hierarchy:

• CustomSearchEngine
  • Title
  • Description
  • Context
  • LookAndFeel
  • AdSense
    • Client id

When you signed up for AdMob, we also created an AdSense account for you to send you payments. If you have your own site that you want to monetize, you can apply to upgrade your AdSense account by adding “AdSense for content”. After your account is upgraded, you can earn money by displaying Google ads on your site.

To show ads on your own site:

1. Sign in to your AdSense account.
2. Click Apply now.
3. Complete the AdSense application form, then click Create account.
4. On the AdSense home page, complete the steps to connect your site to AdSense, then click Done.

Note: When your account is successfully upgraded, you’ll receive a confirmation email. You can now set up ads on your site. Please don’t click on your ads, even to test them—doing so isn’t permitted by the AdSense Program policies.

AdSense is a Google product that provides a way for website owners to earn money from their online content. AdSense works by matching text and display ads to sites based on their content and visitors. The ads are created and paid for by advertisers who want to promote their products.

Because AdMob relies on AdSense to support some of its functionality, an AdSense account is required to use AdMob.

• If you don’t have an AdSense account, we’ll help you create one when you sign up for AdMob.
• If you already have an AdSense account, sign up for AdMob using the Google Account associated with your existing AdSense account.

Google AdSense, and AdMob are powerful products that help you sell ads on your site or app. Each provides different features suited for different kinds of publishers. This article helps you choose the product that’s the right fit for your advertising needs. 

AdSense 

AdSense acts as an ad network, providing you access to demand from advertisers and helping you set up your ad inventory. AdSense is best for publishers who want more automation, easy to implement ad solutions, and have a small dedicated ad management team.

AdSense is for you if you need:

• A place to monetize your website—blogs, forums, and online services perform exceptionally well on AdSense
• A fast and easy way to implement ad delivery
• Google to optimize your ad inventory for you and maximize your revenue through Auto Ads
• Easily accessible performance reports

AdMob 

AdMob is a mobile ad network and monetization platform for mobile developers who want to earn money from ads, gain actionable insights, and grow their app business. As a network, AdMob allows you to monetize your mobile apps by helping you serve ads globally. As a monetization platform, for developers who work with multiple ad networks, AdMob helps you maximize ad revenue across all of your third-party network partners.

AdMob is for you if you need:

• Access to high-performing mobile app ad formats with strong controls for brand safety
• An easy-to-use solution to help you maximize ad revenue across Google and third-party networks with waterfall mediation and Open Bidding
• A holistic view of ads performance and user engagement with Google Analytics for Firebase
• Automated tools to streamline your day-to-day tasks with features such as Ad Network Optimization
• A solution to balance in app purchase and ads-based revenue streams based on user behavior with smart segmentation