Google AdSense, and AdMob are powerful products that help you sell ads on your site or app. Each provides different features suited for different kinds of publishers. This article helps you choose the product that’s the right fit for your advertising needs.
AdSense
AdSense acts as an ad network, providing you access to demand from advertisers and helping you set up your ad inventory. AdSense is best for publishers who want more automation, easy to implement ad solutions, and have a small dedicated ad management team.
AdSense is for you if you need:
- A place to monetize your website—blogs, forums, and online services perform exceptionally well on AdSense
- A fast and easy way to implement ad delivery
- Google to optimize your ad inventory for you and maximize your revenue through Auto Ads
- Easily accessible performance reports
AdMob
AdMob is a mobile ad network and monetization platform for mobile developers who want to earn money from ads, gain actionable insights, and grow their app business. As a network, AdMob allows you to monetize your mobile apps by helping you serve ads globally. As a monetization platform, for developers who work with multiple ad networks, AdMob helps you maximize ad revenue across all of your third-party network partners.
AdMob is for you if you need:
- Access to high-performing mobile app ad formats with strong controls for brand safety
- An easy-to-use solution to help you maximize ad revenue across Google and third-party networks with waterfall mediation and Open Bidding
- A holistic view of ads performance and user engagement with Google Analytics for Firebase
- Automated tools to streamline your day-to-day tasks with features such as Ad Network Optimization
- A solution to balance in app purchase and ads-based revenue streams based on user behavior with smart segmentation